Q1. In what ways does 'Integrity' use, develop or challenge forms and conventions of real media products?

EDITED 16/04/17 Q5. How did you attract/address your audience?

Q4. Who would be the audience for 'Integrity'?

To understand the typical target audience for our thriller opening 'Integrity, we have looked over the demographics of similar movies; this will help us to understand the age, gender and nationality of our audience. 

To begin with, a movie in which we researched before creating our thriller was 'Lock, Stock and Two Smoking Barrels', clearly within the analytics here of the demographic for the movie is that it is heavily male dominated, with 321,071 males voting compared to 39,226 women voting. When looking at age, the under 18's to 29 y/o look to be those that rate the movie the highest, ranging from 8.2 to 8.5 ratings: but when comparing to 30+ the ratings are from 7.0 to 8.2. Without looking at the number of people who voted in these categories it would be very easy to state that the target audience is that of a younger age, of both sex and non US descent: which partially would be wrong. As when looking at the number of voters, every age group is dominated by male voters and the two ages with the most votes are 18-29 and 30-34, meaning that this is the target age. A statement that can be depicted from these analytics are that the older generations, who were partially targeted were ultimately disappointed with the movie, hence why the smaller but younger audience rated the movie higher. 

Next of all, this is a screenshot of the reviews for 'Layer Cake', another movie which follows the same genre of our thriller opening: British Gangster. Again, the analytics suggest that this movie is male dominated in amount of votes cast for the average rating of 7.4. With the overall ratings of the male group being 108,883 compared to the females being 9,921. The age that rated this movie the highest are the under 18's, especially the women: rating it at 8.5 and the men 7.6. Furthermore, the overall rating going through peaks and troughs throughout the age ranges. Without delving into the amount of votes cast by these groups the statement would become biased in the favour of under 18 females: but when looking at votes cast, there was only 11 by this group, making these people who have watched the movie a select cult following of either the genre or an actor within the movie. When comparing rating the votes cast, the ideal age audience would be males aged 30-44, as it has the most votes with 55,626 and the overall average rating with 7.3. This movie is clearly watched more by the Non-US audience with 78,704 to 25,133- but rated higher against the Non-US audience from 7.5 to 7.3. This could be for a number of reasons, first of all; the depiction of a certain class, culture or humour could be wrongly expressed- altering the viewpoint of the audiences preference. 

Profile of our audience:
A typical viewer of 'Integrity' would be an eighteen year old male, from England, who is most likely from a lower to middle class family. This person would follow the genre of British Gangster, watching films like; Lock, Stock, Layer Cake and the Brotherhood series. He would enjoy the British culture expressed through these films, like the comedy, slang and actors that are used: so that it is relatable to his experiences and interests. This person would like to going to 'Cinema City' and 'Vue' (late night) as these cinemas distribute the largest variety of independent, British films, appealing to the wider audience. The way in which 'Integrity' incorporates new actors and clear British locations will help to appeal to this audience with the appreciation of it not being a Hollywood style production. 

Q2. How does 'Integrity' represent particular social groups?

The genre of our thriller open 'Integrity' is a British gangster, dominated by male actors: all of which are exploiting various stereotypes. For example, we have an older character who reinforces the power driven mob leader, a youthful character who reinforces the stereotype of being easily lead, and also a character that connotes vulnerability in today's society. 

First of all, we set out to make the mob leader to be that of a specific character: who would be typical in this genre of movie. A way in which we achieved this was through mise en scene, with the character wearing an expensive suit and shoes parading his look throughout the shoot. This kind of establishment through costume allows the audience to quickly understand the hierarchy within the story line, and this is what the youth of today (or what is perceived to be the youth of today) should aspire to. Furthermore, the camerawork shown in the scene below further establishes the power imbalance from the young to the older generation: with the height advantage of the boss in correlation with the eye line looking up towards him also. 

We have also embodied the stereotype of the older generations taking advantage of the youths naivety within this character, this supports the idea of the youth of today being easily persuaded into illegal activity for hopes of a better/wealthier lifestyle. To add to this point, the older people in today's society believe that this is what the typical teenager is involved in, so our thriller is backing this point with the character of Charles- but, in turn, challenging it with the homeless character. A movie that I can liken the characteristics of the boss to is 'Hatchet Harry' in the movie 'Lock, Stock and Two Smoking Barrels', where the character throws money at any situation to let youngsters run around doing the dirty work for the company. This stereotype of criminality in Britain is very well documented in many different movies, and is perceived by the masses to be the obvious characteristics of an older mob boss.

Next of all, the character of 'Charles' is represented to be willing and naive: ultimately roping his old friend into a world of illegal activity that he wasn't prepared for. The naivety is represented through editing, when it cuts back to his facial expressions during the dialogue from the boss we see the character hooked onto every last word that he has to say. This was a trait that was discussed when creating this character as it portrays the difference in stature and how youth are easily lead into violence.  

Furthermore, the mise en scene of this character helps to paint a picture of a casual teenager with the clothes that he is wearing, nothing fancy like the bosses suit- but clearly not in poverty. This character also confirms the stereotype of the criminal scene being predominately male- as the three characters in 'Integrity' are all male. This was also discussed when creating the characters, as we wanted to play on the stereotypes of gender and not play on them too much: so that the audience wouldn't become confused with the plot. A movie that I can liken this character to is 'Essex Boys' where the first character is forced to drive the criminal around to do his dirty work, doesn't really understand the danger or situations that he is headed for.

Moreover, the final social group that we aimed to establish in 'Integrity' was the vulnerableness of those less fortunate, homeless, from the outset of the film we used sound and camerawork to represent this character as unstable and isolated. Firstly, we have challenged the stereotypes of the age range of the homeless, making the character 'George' a lot younger than those that live on the streets in society. We chose this situation to quickly establish George's social status within the opening. This challenge of the stereotype is also a juxtaposition of the youth today, as they couldn't live on the streets without social media or the protection from their parents. 

Finally, this characters vulnerability and will to earn money just to survive is ultimately his downfall, failing in his line of illegal work it shows how the youth can be taken advantage of and have no place in 'a man's world'. A movie series that is a clear inspiration for these younger characters is the 'Kidulthood/Adulthood/Brotherhood' films. These films have a clear representation of how the modern crime seen in Britain is perceived to be run by the youth that want to prove to the older generation that they have what it takes to be in the 'game.' 

Our Thriller overall challenges and embraces stereotypes within British gangster movies, giving our piece a sense of uniqueness but not straying too far from the majorities perception of social groups. It also connotes ideas of how criminality is exploited through the vulnerability of youth and class, but enhanced through editing and camerawork to add tension.

EDITED Q7. Looking back at your preliminary task, what do you feel you learnt in the progression from it to the full product?

Q6. What have you learnt about technologies from the process of constructing 'Integrity'?

EDITED Q3. What kind of media institution might distribute 'Integrity' and why?