Q4. Who would be the audience for 'Integrity'?

To understand the typical target audience for our thriller opening 'Integrity, we have looked over the demographics of similar movies; this will help us to understand the age, gender and nationality of our audience. 

To begin with, a movie in which we researched before creating our thriller was 'Lock, Stock and Two Smoking Barrels', clearly within the analytics here of the demographic for the movie is that it is heavily male dominated, with 321,071 males voting compared to 39,226 women voting. When looking at age, the under 18's to 29 y/o look to be those that rate the movie the highest, ranging from 8.2 to 8.5 ratings: but when comparing to 30+ the ratings are from 7.0 to 8.2. Without looking at the number of people who voted in these categories it would be very easy to state that the target audience is that of a younger age, of both sex and non US descent: which partially would be wrong. As when looking at the number of voters, every age group is dominated by male voters and the two ages with the most votes are 18-29 and 30-34, meaning that this is the target age. A statement that can be depicted from these analytics are that the older generations, who were partially targeted were ultimately disappointed with the movie, hence why the smaller but younger audience rated the movie higher. 

Next of all, this is a screenshot of the reviews for 'Layer Cake', another movie which follows the same genre of our thriller opening: British Gangster. Again, the analytics suggest that this movie is male dominated in amount of votes cast for the average rating of 7.4. With the overall ratings of the male group being 108,883 compared to the females being 9,921. The age that rated this movie the highest are the under 18's, especially the women: rating it at 8.5 and the men 7.6. Furthermore, the overall rating going through peaks and troughs throughout the age ranges. Without delving into the amount of votes cast by these groups the statement would become biased in the favour of under 18 females: but when looking at votes cast, there was only 11 by this group, making these people who have watched the movie a select cult following of either the genre or an actor within the movie. When comparing rating the votes cast, the ideal age audience would be males aged 30-44, as it has the most votes with 55,626 and the overall average rating with 7.3. This movie is clearly watched more by the Non-US audience with 78,704 to 25,133- but rated higher against the Non-US audience from 7.5 to 7.3. This could be for a number of reasons, first of all; the depiction of a certain class, culture or humour could be wrongly expressed- altering the viewpoint of the audiences preference. 

Profile of our audience:
A typical viewer of 'Integrity' would be an eighteen year old male, from England, who is most likely from a lower to middle class family. This person would follow the genre of British Gangster, watching films like; Lock, Stock, Layer Cake and the Brotherhood series. He would enjoy the British culture expressed through these films, like the comedy, slang and actors that are used: so that it is relatable to his experiences and interests. This person would like to going to 'Cinema City' and 'Vue' (late night) as these cinemas distribute the largest variety of independent, British films, appealing to the wider audience. The way in which 'Integrity' incorporates new actors and clear British locations will help to appeal to this audience with the appreciation of it not being a Hollywood style production.